Latest in Content Planning & Creation
Add sales copy so readers act on your great content
You’ve created all the great content that shows readers all the reasons they should become buyers. The next step is to actually tell them how.
Anatomy of a content plan
It’s easy to get paralyzed by the thought of coming up with a strategic plan for content.
You can shrink your fear by realizing that your plan doesn’t have to be elaborate, and it’s not written in stone. It only needs a few elements to start with, and wherever it starts, your plan can and will change.
Feed your crocodiles: Give your audience what they crave
Creatives who feed the crocs have found the secret to customers who return, again and again. Feed their insatiable hunger with the content they crave.
