Hobbyists and collectors are voracious.
They’re obsessive, demanding, and want to be the first to know.
You know this, because if you create, you also indulge. I’ve yet to meet someone who does creative work without first being a fan of the niche.
If you’re a musician, you have your own extensive music collection. Same goes for comic book artists. Crafters and quilters don’t collect things made by others, so much as they do fabric, supplies, patterns, how-to guides and tools. But usually that stuff takes up an entire room, if not more.
This ravenous mindset extends to ideas, knowledge, and discussions, and that’s what you can provide on your site that will pull in a bunch of like-minded people. Creating content is a lot less intimidating when you think of it this way.
Give your audience what you know they crave
Coming up with ideas for regular content is the scariest part of the process for many people. So once you realize that there’s a core group of people who are fascinated by the process behind what you do, a whole range of possibilities opens up, and producing content on a regular basis doesn’t seem so daunting.
Whether they’re intense fans or fellow artists who want to learn from someone who’s good at the craft, that core audience has an insatiable hunger for information related to your niche. Your content doesn’t have to appeal to everyone. It just has to resonate with them.
Over time, there’s an excellent chance that this engaged audience will turn into devoted customers. Compare that with random traffic that stumbles across your site, blog, or store.
Creatives who feed the crocs have found the secret to customers who return, again and again. Feed their ravenous hunger, and they’ll come back for more, because they’re never satisfied. Starve them, and they’ll move on to get what they need somewhere else.