You’re a creative entrepreneur
Customers love to feel special, and you’re all about helping them fulfill their aspirations, whether they want to create a space, find that unique item that speaks to them, or learn the skills to make things for themselves.
You love what you do
You’re one of the lucky ones. The thing in life that you love to do more than anything else has become the way you make your living.
But it’s not just about luck, is it?
It’s about dedication and putting in the hours. It’s about becoming really, really good at your craft. And you have lots to show for it.
Your work is amazing. People have shown they’re willing to pay for what you offer, and you get loads of great feedback. When people find you, they want more.
Here’s the problem
Not enough of the right people find you, and even when they do, you have no way of knowing if they’ll put in the effort to find you again. That leaves you with the task of ensuring you stay on their radar, by finding a way to stay connected and providing a reason for them to want to hear from you.
The solution is simple
There’s no magic online money-making machine. But you can build on what you’ve already worked so hard to create in the offline world and expand the reach of your business.
What is the one thing that you, as a professional creative, can do really well?
This attitude toward marketing helps you find, and keep, your best customers. It helps attract the people who are most likely to feel an affinity with you and are likely to share your content with other people they know will be interested, which in turn builds an even bigger audience.
Getting results with online brand building and digital marketing is directly related to the content you put out into the world, and that’s true whether you rely solely on organic business promotion or run ads.
Publish consistently, keep layering on content, and connect via email regularly to build a marketing ecosystem that attracts the right people to your business.
Need help with marketing content?
Get a hybrid blend of consulting and service, mixed up however you need it.
- Get the strategy that makes content work
- Make each idea go further. Multiply!
- Publish with confidence
- Connect and engage with email