You’re one of the lucky ones. The thing in life that you love to do more than anything else has become the way you make your living.
But it’s not just about luck, is it?
It’s about dedication and putting in the hours. It’s about becoming really, really good at your craft. And you have lots to show for it.
Your work is amazing. Fans have shown they’re willing to pay for what you offer, and you get loads of great feedback. When people find you, they want more.
Problem is, not enough of the right people find you, and even when they do, you have no way of knowing if they’ll put in the effort to find you again. That leaves you with the task of making sure you stay on their radar, by finding a way to stay connected and providing a reason for them to want to hear from you.
Reach more new customers, and give existing ones a reason to come back
Make sure those Facebook ‘likes’ translate into actual sales.
Building the right kind of online presence – one that works 24 hours a day to attract more of the right customers and maintain their interest – means starting with a good plan. It will take into account:
- your in-person activity at your studio, your local store, and/or live events
- your online social media activity
- your website and/or online store
Building up each of these platforms individually has value. But when you pull them together with a strategic plan that includes feeding customer interests and staying in touch consistently, you’ll build the kind of online presence that will grow your opportunities, and your income.
Get help improving your online marketing. Get started.