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Fresh Creative Mix

For businesses that serve home owners & hobbyists

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Fresh Creative Mix
Fresh Creative Mix
For businesses that serve home owners & hobbyists
I can help

Need your content to work better?

It’s all about connection. Find the right ideas and stories that resonate with your people, then publish where your content has the most impact.

Content Marketing Services

I help you publish great content so you can connect with your audience and build your business.

  • Harness your ideas
  • Decide where to place your focus for the next month or quarter
  • Establish a system to create content in multiple forms so you can regularly publish on all your platforms
  • Execute your plan

I use a flexible pace pricing model, which means we establish a monthly budget, then fit the work around it. My work and the results are the same, but the higher your budget, the faster things get done.

This allows us to accomplish vital strategy work before moving on to implementation. It all depends on your needs, your plan and your budget.


Ready to Get Started?

Work With Me

Browse below to get an idea of how I can help, fill out the contact form, then we’ll have a discussion and come up with the mix that’s right for you.

Get Started

Build your own package

Flexible pace pricing

Starts at $400/month

Strategy & Planning

Big Picture Strategy
Ideas that Resonate
Editorial Calendar

Explore Further

Content Execution

Systems for Regular Publishing
Reuse & Repurpose
Writing & Editing

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Email Marketing

Newsletter Starter Pack
Regular Email Marketing

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Explore Further

Strategy

Big Picture

Marketing content works if all the pieces are there and they all fit together. Missing or misaligned pieces sabotage your results.

Get the big picture. Answer some questions about:

  • Your vision
  • Your audience
  • Your goals
  • Your offers and current content related to them
  • Your platforms and activities

We identify what’s missing and figure out what needs to happen to get you where you want to go.

Planning

Editorial calendar

Intentional content beats random most of the time. Sure, you can hit the right spot by chance every once in a while, but that means the rest of the time, you’re wasting resources on content that doesn’t serve your goals. Instead, create content that serves what you sell.

Become an intentional content creator. I’ll help you plan what you’ll publish each month or quarter.

Here’s what we’ll consider:

  • Your priorities; where to focus for the month
  • SEO for primary content
  • Social media posts
  • Email / newsletter
  • Upcoming events & holidays

Content Execution

A system to get it done

No plan works unless you follow through. A system fed by a strategic plan removes bad habits such as dithering and lack of focus.

If you create content, you already have systems, whether or not you recognize them as such.

The question is, do your systems help you get things done, or do they create barriers to progress?

Here’s what we’ll consider before we land on the solution that works for your business:

  • Software
  • People
  • Resources
  • Existing content infrastructure

We’ll assess what you’re using now, keep what works, and replace what’s not working with something better.

Content Execution

Publish with confidence

You want to keep your unique voice but you also want your words to do their job.

Maintain your voice in your content but get help with all the pesky details.

Establish a system to create content in multiple forms so you can regularly publish on all your platforms without needing a different primary idea for every item.

Blogs and articles

Hand over raw posts for editing, extra research, and/or SEO elements such as meta description, links, and headlines.

Audio/Video

  • Pre-production writing: outlines/scripts
  • After publication: repurpose the best parts for blogs, social media, emails

Repurpose

Don’t produce content then only use it once. Leverage it into multiple pieces and publish on multiple platforms. Dig into older content to find hidden gems.

Email Marketing

Newsletter Starter Pack

It’s vitally important to welcome new contacts into your business and stay in touch.

Get help to start (or restart) your email list

  • Choose an email service provider
  • Figure out your opt-in incentive. Will you start with a quiz, mini-course, pdf guide, or something else?
  • Map out your sign-up process

Optional add-ons:

  • Opt-in incentive creation
  • Welcome email series

Email Marketing

Newsletters, email series, single sends

Take extra work off your plate with an experienced editor and copywriter to handle your newsletter and regular emails.

  • We set up a system to collect email content fodder
  • You provide raw content
  • Get emails that people open and act upon
Ready to Get Started?

Work With Me

Fill out the form, then we’ll have a discussion and come up with the mix that’s right for you.

Get Started

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