If you’re good enough at your craft to sell what you make, then you also have a treasure trove of knowledge right at your fingertips – or rather, between your ears!
- Has someone ever asked you to show them what you do?
- Do you do demonstrations at shows?
- Do you teach live classes or give seminars?
Build a passive income stream by using your skills and knowledge
Make fresh content, or re-purpose live event teaching sessions by recording and repackaging them into e-books, print books, tutorials, and video classes.
If you know there’s an audience that wants to learn about your niche, why shouldn’t you be the one to teach them? If you can sell what you’ve made using your skills, then you can teach those skills to others.
Start by gauging interest
You can start small, with a simple video tutorial or e-book.
You might want to give away a taste of what you have to offer before you sell anything, or just use something small as a test run to find out if anyone has interest in it.
Build on the response to your first offer
Listen to your feedback and look for the things that people like and where they ran into problems. Look for subtle clues about what they need next.
Grow over time
You didn’t wake up one day and have all the skills you needed to make what you make. Your business didn’t sprout overnight with enough cash flow that you could make a living from it.
These took time to develop and grow. Take the same approach with your classes, books, and other teaching materials for online consumption.
You have the skills and knowledge about what you want to teach.
What’s lacking is some or all of the knowledge about:
- how to write fresh content
- how to turn previously recorded sessions into re-imagined content
- which form your teachable content will take: e-book, print book, or both; video classes; varied content on a membership site
- how to present it so students get the most benefit
- where to host it: a new site, your current site, a membership site of your own, an existing e-learning site among hundreds of other courses
The important things for you to contribute to the educational content you want to sell are your skills and knowledge. There’s no reason to stress about the rest of it. Get help with writing, layout, getting it all online, and marketing.
If the only thing stopping you is logistics, let’s have a discussion.